Views From The Mountains: A Business With No Sign is A Sign of No Business -- Maybe!

A Business With No Sign is A Sign of No Business -- Maybe!

teamdaves.com

They say a business with no sign is a sign of no business, but what about a business with a BAD sign?  

 

Perhaps the company has a name that tells you nothing about what you'll find inside.  

 

Perhaps the font is so small that you can't read it while driving by.  There is a new company I have driven by every day for the past two months and I still do not know what it is!  Imagine that!  How do you get business if people SEE your place of business but don't know WHAT business it is?

 

So take a walk outside and look at your sign.  Can drivers read it easily while www.teamdaves.compassing by?  Is the font large enough to be easily read?  Is the type of business easily recognized?

 

And remember what looks good on a business card might not necessarily look good at 40 mph! 

 

Cyndi

 

 

 

 

Comment balloon 7 commentsBill & Cyndi Daves • April 02 2015 06:28PM

Comments

So many real estate signs are hard to read from a distance.  Colors are bad.

Posted by Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239, Michigan homes for sale ~ yesmyrealtor@gmail.com (Keller Williams Commerce) about 2 years ago

Oh no, now its stuck in my head  . "Signs, signs, everywhere is signs, don't do this don't do that can you read the sign"?

Posted by Rob D. Shepherd, Principal Broker ABR, GRI (Windermere/lane county) about 2 years ago

 

I saw a For Sale sign yesterday; I had to pull off the road, get out and walk up to it so that I could read the tiny font!

Posted by Fred Griffin, Licensed Florida Real Estate Broker (Frederick Griffin, Exclusive Buyer's Broker) about 2 years ago

I don't expect real estate agents to be graphic arts experts.  We tell people to hire a professional when they sell their homes. Maybe real estate agents should hire a professional to create their logos and signs.

Posted by Eric Kodner, CRS, Madeline Island Realty, LaPointe, WI 54850 - (Madeline Island Realty) about 2 years ago

Russ - I agree!  That's one reason we like being with a well-known brand -- everyone recognizes your sign.

Rob - I could think of worse songs to be stuck.  Today let's go with "Don't Worry, Be Happy"

Fred - Makes it hard to sell if you can't even read the sign!!

Eric - Good advice!

Funny - I wasn't necessarily speaking of REAL ESTATE signs but in generality of ALL businesses.   The sign I drive by daily says "XXXXX Agency in big letters then a tiny font that IF you can read it (took me driving by 15-20 times) says some company they are affiiated with that still doesn't tell me what they sell.  Agency?  Is it an ad agency? Insurance agency?  Modeling agency?  FBI agency?

Posted by Bill & Cyndi Daves, TeamDAVES - Your REALTORS In the GA/NC Mountains! (Hiawassee, Young Harris, Blairsville, Hayesville, Murphy and Beyond!) about 2 years ago

That does sound like poor business planning.   Hope someone tells this business owner, to entice those driving by to come in!

Posted by Joan Cox, Denver Real Estate - Selling One Home at a Time (Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373) about 2 years ago

Joan - I doubt they will!  

Posted by Bill & Cyndi Daves, TeamDAVES - Your REALTORS In the GA/NC Mountains! (Hiawassee, Young Harris, Blairsville, Hayesville, Murphy and Beyond!) about 2 years ago

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